Thai people buy cars because expensive bored

The number of vehicles sold in the Bangkok auto show down 12% compared to last year when the car price increase due to the new excise tax.

Bangkok Motor Show 2016 takes place from 23 / 3-3 / 4 as early paintings of Southeast Asian auto market, where the big guns brought these cars is about selling strategies.

Mercedes introduces new E-Class, Honda Accord and Civic upgraded new generation, a new Toyota Fortuner breeze and Subaru Forester focus.

In previous years, this exhibition is an ideal place for car sales company in Thailand, but this year was different.

Bangkok Post said that after 14 days of the exhibition, the number of vehicle orders decreased for 4 consecutive years , reaching 32,571 vehicles, falling 12% compared with last year's exhibition. Target 40,000 cars sold in the exhibition which the organizers set out can not be completed.

Honda Civic in Bangkok Motor Show 2016.

Bangkok Motor Show with Thai Motor Expo is the largest exhibition 2 Thailand annually from two different organizational units, one early and one late. This is an important occasion for the company to sell cars in large numbers and most concentrated.

At this time the exhibition Bangkok, Honda sold more vehicles are firm orders with 4308, followed by Japanese automakers including Toyota (4013), Nissan (3.586), Mazda (3,557) and Mitsubishi (3,549). Two-horse race to the Thai car market between Mercedes and BMW sold 1,700 Mercedes tension when the company car also sold 1,107 units of Bavaria.

Jaturont Komolmis, COO of Grand Prix International, organizational units exhibit Bangkok said the Thai car market is heavily influenced by the consequences of slowing down the pace of development the country's economy.

More importantly, consumers buying a car accelerating in the second half of 2015 to avoid the excise tax to take effect from May 1/2016.

The new tax levied on CO2 emissions, the compatibility of the gasoline engine with E85-gasohol and ethanol fuel efficiency rather than engine capacity is calculated as before. The way this calculation to the price.

Jaturont said although prices increased only slightly by about 5%, while many manufacturers also fixed prices to avoid affecting vehicle sales in the first quarter of this year, but customer sentiment has not improved. The expert added that the market is difficult to recover in the first half of 2016 as banks tightened round car loans.

Surapong Paisitpatanapong, a spokesman for the Automotive Industry Club of the Federation of Thai Industries, said the Chinese market has suffered difficulties from the effects of the SCT. 12/2015, as customers take advantage of buying up trolley pass 100,000 vehicle sales for the first time in 2 years of market declines.

But the turn of 2016, sales in January and 2 respectively 51 715 and 57 090 vehicles only. In Q1 this year, car sales reached 153,000, dropped 22.6% over the same period.

This means, to ensure that the vehicles produced are consumed with the plan, the company must boost exports.

Duc Huy

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